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经济学认为人是理性的动物,可现实生活的种种却说明事实并非如此。为了某个看上去很美的赠品,在超市里毫不犹豫买下的东西,回家后却发现可能没什么用。为什么人们会为赠品丧失理性呢?《怪诞行为学》,其实直译过来的名字更容易让人们明白:“可预期的非理性:形成我们决策的背后力量。”该书用行为经济学解释很多现实生活中的现象。一个青年人原本希望3年内拿到10万元年薪,结果3年内
Economics considers man a rational creature, but the fact of life shows that this is not the case. For something that looks beautiful, there’s no hesitation in the supermarket to buy things, but when you go home you may find it useless. Why do people lose their rationality for gifts? “Weird behavioral science”, in fact, more easily let people know: “predictable irrationality: the power behind our decision-making.” "The book explained with behavioral economics A lot of real-life phenomena. A young man originally hoped to get 100,000 yuan annual salary within 3 years, the result within 3 years