论文部分内容阅读
最近,著名企业战略专家姜汝祥博士对当前企业的经营状态傲了一个分析。他认为,目前企业正处于从“机会性成功”向“战略性成功”转型的时代。这个时代的特征,就是仍然有某些企业,仍然有某些行业,还能够靠一定的关系资源获得生存发展的“利基”,但是越来越多的企业,必须要通过建立战略——企业长久经营的逻辑,才能维持长久的生存。那么,如何建立企业战略?什么在影响企业战略的建立和成型?这不仅对企业家是一个新的挑战,对于政府——优良营商环境的营造者,也应该引起深刻反思。
Recently, Dr. Jiang Ruxiang, a famous enterprise strategy expert, proudly analyzed the current state of the business. In his opinion, the current enterprises are in an era of transition from “opportunistic success” to “strategic success.” The characteristics of this era are that there are still some enterprises that still have certain industries and can also rely on certain resources to gain the “niche” for their survival and development. However, more and more enterprises must pass the strategy-establishment Long-term business logic, in order to maintain long-term survival. So, how to establish a business strategy? What is affecting the establishment and formation of business strategy? This not only for entrepreneurs is a new challenge, for the government - the builder of good business environment, should also cause deep reflection.