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2012第一季度,一档名为《乡村爱情小夜曲》(即《乡村爱情五》)的轻喜剧占领了整个收视荧屏,黑龙江卫视借《乡五》,一飞冲天,进入全国卫视收视第一集团军,同时携手飞鹤乳业开展了轰轰烈烈的大剧营销,实现了收视与广告的双赢。“乡五”项目作为黑龙江电视台首个以项目制推广开展的剧目营销,一出手就赢得了满堂彩,更让我们印证了每一个优秀的、生动的案例背后,其实都有一个强大的机制、体制支撑。我们也相信,在这个良好的机制、体制及团队配合下,龙视必将由此腾飞!具体到本案例,为什么黑龙江卫视收视会大幅度上升?为什么从19:30——23:00收视一直保持高排名?《乡村爱情小夜曲》大剧营销,他们做了什么?我们希望透过本次《龙飞乡五》大案给大家一些有益的借鉴。
In the first quarter of 2012, a light comedy called “Country Love Serenade” (“Country Love Five”) took over the entire viewing screen. Heilongjiang Satellite TV borrowed “Township Five” and flew into the national television ratings first army , At the same time hand flying crane Dairy launched a vigorous drama marketing, to achieve a win-win viewing and advertising. “Township five ” project as Heilongjiang television station to promote the project to promote the repertory campaign, a shot to win the full house, but let us confirm that behind every good, vivid case, in fact, have a powerful mechanism Institutional support. We also believe that with this good mechanism, system and teamwork, Longview is bound to take off! Specifically, this case, why the TV station in Heilongjiang TV will substantially increase? Why from 19: 30-23: 00 ratings have been maintained High ranking? “Country Love Serenade” drama marketing, what they do? We hope that through this “Longfei Township Five” case for everyone to learn some useful.