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由一家电视台花重金独家买断某一部电视剧的播出权,使观众不会在其他频道中看到,这就是“独播剧”, 也是西方电视业流行的一种模式。独播剧时代的源起在国内,独播剧的效益显现,当从中央八套晚间十点档播出的韩剧开始。《澡堂老板家的男人们》、《看了又看》等韩剧在该时段创造了可观的利润和品牌效应。实际上,当时并未提出独播剧的概念,只是因为各地方卫视不把此时段作为电视剧播出的重点时段而形成了独家
By a television station spent heavily exclusive buyout of a TV series broadcast rights, so that viewers will not see in other channels, this is “one-man show” is also a popular Western TV model. The origin of the independent broadcasting era was in China. The effectiveness of the independent broadcasting drama appeared. When the drama drafted from the central eight o’clock evening stalls started from the beginning of the 20th century. “The bathhouse owner’s men”, “read and see” and other Korean dramas in the period created a considerable profit and brand effect. In fact, at that time, the concept of single broadcasting was not presented at all because it was the exclusive reason that local satellite TV did not regard this time slot as a key time for the drama to be broadcast