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社会的发展、文明的进步很多时候都是基于生存的“需要”获得的,尤其工业化以来所形成的商品经济社会模式,“需要”更是创造财富和引导消费的逐利核心。今天,“需要”已不单单是物质的满足,对精神世界的关注、对内心愉悦的需求变得更多,花样翻新的精神食粮不断冲击着人们的“味蕾”。简单一句话,受众的“需要”就是制造者的第一风向标。一个不能吃、不能喝、有它亦可无它亦可、价格昂贵的苹果手机引起抢购的现象足以证明
The development of society and progress of civilization are often obtained on the basis of subsistence “needs ”. Especially since the industrialization, the economic and social mode of commodity economy has formed. The “need” is the core of fame and fortune to create wealth and guide consumption. Today, “need ” is no longer merely a matter of material satisfaction. The attention to the spiritual world and the need for inner joy have become more and more. The refreshing spiritual food continues to impact people’s “taste buds.” In short, the audience’s “need” is the maker’s first weathervane. One can not eat, can not drink, it can also be without it, the phenomenon of expensive Apple mobile phone to buy enough to prove