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中央电视台作为最大的全国性媒体,已经开办了12套节目,固定栏目已经超过了300个,这些倍受关注的栏目中,自办栏目占66%。其中新闻评论、经济信息、综艺、体育类栏目都是具有绝对权威性的。很多周播栏目占有非常重要的地位,周播栏目发展到现在,已经非常成熟广泛,内容涉及新闻谈话、经济信息、综艺娱乐、戏剧音乐等,尤其是综艺娱乐类栏目,成为周播栏目中的最大亮点。对于一个企业来说,在众多的广告机会中如何认识它们不同的传播价值,是媒体投放策略的核心问题,不论是对产品的推广乃至品牌的建立都有非常重要的意义。在这里要说明一个非常重要的概念,对于企业来说产品的推广固然是一个非常重要的环节,但是品牌的建立才是让产品青春永驻的根本。说到栏目广告的传播价值,我们必须首先了解产品的营销策略。知
As the largest national media, CCTV has set up 12 programs and has fixed over 300 columns. Of these closely watched columns, 66% of them run their own programs. One of the news reviews, economic information, variety, sports section are absolutely authoritative. A lot of weekly broadcast section occupies a very important position, weekly broadcast section until now, has been very mature and extensive, covering news talk, economic information, variety entertainment, drama music, etc., especially entertainment section, become the weekly broadcast section The biggest bright spot. For an enterprise, how to recognize its different transmission value among numerous advertisement opportunities is the core issue of the media delivery strategy, which is of great significance to the promotion of a product and even the establishment of a brand. Here to illustrate a very important concept, for the promotion of products is certainly a very important part of the business, but the establishment of the brand is to make products forever young base. Speaking of the advertising value of column advertising, we must first understand the product marketing strategy. know