论文部分内容阅读
推销鞋子的启示两个推销鞋子的推销员同时来到了位于赤道的某个国家。他们发现这里的人都光着脚。其中一个推销员非常沮丧的离开了这里。而另一个则兴奋的跳了起来,心想:这里的市场太广阔了,这么多的人还没有鞋子穿。当然,这个市场是潜在的,要想将其真正挖掘出来,还必须让这里的人们知道穿鞋子能够更好的保护脚,能够更好的走路,更美观——即激发对鞋子的内在需求;随后,当人们都知道鞋子的好处时,推销员就应该先找到收入较高的人,因为最初只有他们才有支付能力——即
Implications for selling shoes Two salespeople selling shoes came to one of the countries located in the equator at the same time. They found the people here barefoot. One of the salesmen left here very frustrated. While the other is excited jumped up and thought: the market is too broad here, so many people do not have shoes to wear. Of course, this market is potential, in order to truly dig it out, but also to make people here know that wearing shoes to better protect the feet, to better walk, more beautiful - that stimulate the inherent demand for shoes; Later, when people know the benefits of shoes, salespeople should first find someone with a higher income because initially only they have the ability to pay - that is,