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凯纳跨界研究院内容支持一个成功的快消化品牌的塑造,离不开有效的传播。传播,作为一个产品信息的市场传递和品牌消费说服过程,根据其构成要素,传播的跨界主要包括三个方面:传播媒介的跨界、传播形式的跨界、传播内容的跨界。一、传播媒介的跨界:做对选择题!人类的传播,以传播媒介的发展演变为依据,大致经历了前语言传播时代、口语传播时代、手抄文字传播时代、印刷文字传播时代、电子传播
Keanna Research Institute of cross-border content to support the successful shaping of a fast digestion brand, can not do without effective communication. Communication, as a product information market transmission and brand consumer persuasion process, according to its components, the spread of cross-border mainly consists of three aspects: the transboundary media, cross-border forms of communication, cross-border dissemination of content. First, the media cross-border: to do the right choice! Human communication, based on the development and evolution of the media, has generally experienced the era of pre-language communication, oral communication era, handwritten text transmission era, printed text communication era, electronic spread