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县区电视台是宣传党的农村经济政策、传递农业生产科技信息的重要阵地。提高农村报道的可视性是当前县区电视台宣传报道改革的重要内容。 农村报道的题材较为广泛,大致可分为政策类、信息类、问题类、成果类四种。四类题材提高可视性侧重各不同。 一、政策类报道应注重针对性和指导性结合 宣传党的发展农村经济的政策是县区电视报道的重中之重。当前,在从计划经济向市场经济的转轨期,农民们普遍存在着怕改革又盼改革,想致富又怕风险,担心搞市场经济捡了芝麻丢了西瓜的矛盾心理。这就要求电视台的政策宣传要把握住农民的心理,选
County TV station is to propagate the party’s rural economic policy, transfer of agricultural production of scientific and technological information important positions. Improving the visibility of rural coverage is an important part of the current reform of the county TV station. The topics covered in rural areas are more extensive and broadly divided into four categories: policy, information, problem and achievement. Four themes to improve the visibility of different emphasis. First, policy reports should focus on targeted and coherent guidance to promote the party’s development of the rural economy is the county television coverage of the most important policy. At present, during the transition period from a planned economy to a market economy, peasants generally have the contradiction of fear of reform and hope of reform, wanting to become wealthy and afraid of risks, and worrying about picking up sesame seeds and losing watermelons in the market economy. This requires that the TV station’s policy propaganda should seize the peasants’ psychology and choose