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现代社会正处于同质化的时代,随着市场主体增多,各行业间的竞争不断加剧,企业品牌形象的建立已悄然成为企业经营活动中至关重要的一部分,成为企业发展的主要支柱。一家企业要参与市场竞争、要生存,企业品牌形象的塑造不可忽视。本文旨在通过实际案例的分析,归纳出一个成功的企业或品牌在进行调研、定位、执行的时候的具体方法,并从中获得启示。
Modern society is in an era of homogenization. With the increase of market participants and the intensified competition among various industries, the establishment of corporate brand image has quietly become a crucial part of business activities and has become the mainstay of enterprise development. To participate in a market competition, a business to survive, corporate brand image can not be ignored. The purpose of this paper is to summarize the concrete methods of a successful enterprise or brand when carrying out research, positioning and implementation through the analysis of actual cases, and to obtain enlightenment from this.