论文部分内容阅读
选题是刊物的灵魂与基础。好的选题策划,可以提升刊物的形象和质量。一份期刊没有自己的品牌栏目和独特文章,就没有实力与同类期刊竞争。缺乏竞争力的期刊,自然难以在书刊市场获得自己的一席之地,难以获得社会效益与经济效益。因此,凡是认真策划的选题,并不断设计和开发质量高、特色强、结构合理的选题的期刊,都会形成一种战略优势,产生规模效应,使自己在同类期刊中居于优势地位。
The topic is the soul and foundation of the publication. Good topic planning, can enhance the image and quality publications. A journal without its own brand columns and unique articles, there is no strength to compete with similar journals. Lack of competitive periodicals, naturally difficult to gain their own place in the book market, it is difficult to obtain social and economic benefits. Therefore, those carefully planned topics, and constantly design and develop high quality, strong features and reasonable structure of the selected periodicals, will form a strategic advantage, generate economies of scale, so that they occupy the dominant position in the same periodicals.