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在好莱坞大片《阿甘正传》中,是阿甘教会了猫王那奇特的舞步;是阿甘用一件 T 恤擦出了一个尽人皆知的笑脸;还是阿甘花大力气投资了一些“水果生意”(苹果电脑品牌)。这只不过是电影的一种戏噱的表现手法;一种美国式的幽默,其中还含概着对这些名牌神话的些许揶揄。其实,一个名牌的诞生虽然有其偶然的成因,但是,很多因素诸如时代环境、先进意识、精英团队等不可避免的成为创生名牌的不可或缺的必然。商业界如此,IT 界如此,娱乐界如此,各行各业尽皆如
In the Hollywood blockbuster Forrest Gump, Gucci taught Gucci the peculiar dance of the Elvis Presley; Gump used a T-shirt to wipe out a well-known smile; or Agana invested heavily in “fruit Business ”(Apple Computer brand). It’s just a show of the movie’s gimmick; a kind of American-style humor that contains a cursory look at these myths. In fact, although the birth of a famous brand has its causal reasons, many factors such as the times environment, advanced awareness and elite teams inevitably become the indispensable inevitability of creating brand names. This is the case in the business world, in the IT world, in the entertainment industry, and in all walks of life