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从联通诞生的那一天起,就注定了它将与中国移动成为冤家。2002年初开始,当联通的CDMA业务——联通新时空开始大规模的广告攻势开始,移动与联通的广告大战便开始了。 移动的M-ZONE动感地带与联通的CDMA联通新时空,在技术、目标受众、营销手段上都有很大的不同,但相同的是,他们分别为两大巨头的主打项目,广告投放力度都相当的大。在本文中,笔者不想再讨论关于他们营销策略上的成功与失败,而只想从电信业的这两个巨无霸的广告中寻找到切入点,探讨一下,究竟什么样的广告创意才是有效的,我们只讨论创意和广
From the day Unicom was born, it was doomed to become an enemy with China Mobile. Since the beginning of 2002, when Unicom’s CDMA business, China Unicom New Horizon, began a large-scale advertising campaign began, the mobile advertising campaign with China Unicom began. Mobile M-ZONE dynamic zone and China Unicom CDMA Unicom new space and time, in terms of technology, target audience, marketing tools are very different, but the same is that they are the two giants of the main project, advertising efforts are quite Big In this article, I do not want to discuss the success and failure of their marketing strategy, and just want to find the entry point from the two giant ads in the telecommunications industry to explore what kind of advertising is Effectively, we only discuss creativity and wide