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据统计,截至1995年底,房地产投资增幅仍在21.4％,商品房空置达5046万平方米,其中住宅空置3900万平方米。若按北京市的康居价2000元/平方米计算,积压资金达1000亿。使本已紧张的住房建设资金更加捉襟见肘,也严重影响了房地产公司的经济效益。导致商品房大量积压的原因,除了房地产产品结构不合理,房价过高,有效需求不足外,房地产营销策划的脱节也是重要原因。 房地产营销策划是通过对销售时机、楼盘区位、配套设施、消费对象、资金、设计与施工,物业管
According to statistics, as of the end of 1995, real estate investment growth was still at 21.4%, and vacant commercial housing reached 50.46 million square meters, of which 39 million square meters were vacant. If according to Beijing’s Kangju price of 2,000 yuan / square meter, the backlog of funds up to 100 billion. So that already tense housing construction funds even more stretched, but also seriously affected the real estate company’s economic efficiency. Resulting in a large backlog of commercial real estate reasons, in addition to unreasonable real estate product structure, high prices, lack of effective demand, real estate marketing planning is also an important reason for the disconnect. Real estate marketing planning is through the sales opportunity, real estate location, facilities, consumer objects, capital, design and construction, property management