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牛津大学格特教授曾说:“中国消费文化充斥着媒体和品牌。”他的依据是:中国广告市场非常繁荣,消费者普遍具有品牌意识。这也解释了碧生源类企业何以能通过广告大行其道。那么,今天的碧生源为什么会出问题?广告轰炸时代即将终结?答案没有这么绝对。不然你无法解释,2012年11月2日,在浙江卫视的广告招商会上,著名凉茶品牌加多宝以2亿元的天价摘走了《中国好声音》第二季的独家冠名权。碧生源的方向应该没有问题,方法却出了问题。在消费观念和消费媒介日新月异的形势下,固守
Professor Gutt of Oxford University once said: “The Chinese consumer culture is full of media and brands.” He bases his message on the very prosperous advertising market in China and consumers' brand awareness. This also explains why Besuni-class enterprises can be popular through advertising. So why is Biosource today a problem? The era of commercial bombing is coming to an end? The answer is not so absolute. Otherwise you can not explain, November 2, 2012, Zhejiang TV advertising investment conference, the famous herbal tea brand JDB plus 2 billion price removed the “China Good Voice” the second quarter of the exclusive naming rights. The direction of Pitt students should be no problem, the method is out of the question. In the rapidly changing consumer attitudes and consumer media situation, stick to