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服饰的开发设计,要研究人的心理学,了解消费者的心理,开发出独特的品种,采用最新的营销策略才能稳操胜券。双星在中国鞋业是首屈一指的“老大”,产品年销售额达到47亿元,年创汇8051万美元,其产品畅销除了质优价位适中,还与双星一直注重消费者在想什么有着重要关系。 当今社会,人们在购买鞋的目的已经不只是保护脚,而在于体现美观,更多的是突出自己的气质和品味。外在的衣着是人内心世界的一种反映,所以人们不再单纯追求质优价廉,只有使鞋子像“演员”一样具有不同的个性和不同的情感,不断地以独特的鲜明形象去参加社会“大舞台”的演出,才能以其独特的魅力吸引更多的观众。这就要求设计人员要改变传统的设计方式,设计出能吸引顾客、并激发顾客的购买欲望,引起感情共鸣的鞋子。具有不同风格的鞋,体现出人们不同的性格,如男性的情感、女性的情感;青年人的年轻感,中年人的沉稳感,儿童的活泼感觉等,如双星集团生产的“双星男女婚礼鞋”表现形式是喜庆色彩;“爸爸、妈
The development and design of clothing should study human psychology, understand the psychology of consumers, develop unique varieties, and adopt the latest marketing strategies in order to stabilize the game. Double Star in China’s footwear industry is the leading “boss”, annual sales of products reached 4.7 billion yuan, 80.51 million US dollars in foreign exchange earnings, the best-selling products in addition to quality and price moderate, but also with Double Star has been paying attention to consumers thinking about what is important. In today’s society, the purpose of people buying shoes is not just to protect the feet, but to embody beauty, more to highlight their temperament and taste. External clothing is a reflection of people’s inner world, so people are no longer simply seeking high quality and low price, only the shoes have different personality and different emotions like “actors”, and they constantly participate in a unique and distinctive image. The performance of the “big stage” society can attract more audiences with its unique charm. This requires designers to change the traditional design methods and design shoes that can attract customers and stimulate customers’ desires to purchase and emotional resonance. Different styles of shoes reflect people’s different personalities, such as men’s emotions and women’s emotions; young people’s youthfulness, middle-aged people’s sense of calmness, and children’s lively feelings, such as the double star weddings produced by the Double Star Group. “Shoes” is a festive color; "Dad and Mom