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广告数据:1990-2000国家工商业管理局,2001-2004广告公司预测注:1)不包括广告公司收入。2000年广告公司收入为318亿人民币。这一收入包括固定佣金和节目发行体育赞助活动行销行业培训及其他收入来源2)不包括制作成本3)包括分类广告4)折扣之前广告主对未来抱有何种心态?是满怀信心还是信心不足?2001年对于中国而言具有特殊的意义:11月中国如愿以偿地加入世贸组织;北京赢得2008年奥运会主办权;在全球经济放缓,各项指数均表明衰退状况会进一步加剧的情况下,中国的国民生产总值依然保持8%的增长,并且为防止经济衰退而进行了强有力的内部投资。然而,全球经济的低迷不可避免地给广告业带来了巨大的冲击,许多客户均不得不缩减在中国
Advertising Data: 1990-2000 State Administration of Industry and Commerce, 2001-2004 Advertising Company Forecasts Notes: 1) Excluding advertising agency revenue. In 2000 the advertising company income of 31.8 billion yuan. This income includes fixed commissions and program distribution Sports Sponsorship Activities Marketing Industry Training and other sources of income 2) Excluding production costs 3) Including classified ads 4) What is the attitude of advertisers to the future before discounting? Confidence or lack of confidence 2001 has a special significance for China: China got its wish to join the WTO in November; Beijing won the right to host the 2008 Olympic Games; in the global economic slowdown, the various indices indicate that the recession will further aggravate the situation, China Of GDP still maintain an 8% increase and have made strong internal investments to prevent the recession. However, the downturn of the global economy has inevitably brought a huge impact on the advertising industry, and many customers have to shrink in China