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联华超市,是上海首家以发展连锁经营为目标的超市公司,是目前我国最大的连锁企业。面对海内外超市集团抢滩掠地、群雄逐鹿的竞争态势,历经8年,以商品经营与资本运作相结合,迅速膨胀企业规模,形成多元化业态发展的经营网络,并以个性化经营特色形成差异化的竞争优势。该集团的生鲜食品经营和定牌生产,成为我国连锁业发展的一道亮丽的风景线,近日,本刊记者采访了联华超市有限公司常务副总经理良威。
Lianhua Supermarket is the first supermarket company in Shanghai to develop chain management and is currently the largest chain enterprise in China. In the face of the competitive situation of supermarkets and supermarkets at home and abroad, after a period of eight years, the scale of the business expanded rapidly with the combination of commodity management and capital operation, forming a diversified operation network and formed with individual management characteristics Differentiated competitive advantage. The Group’s fresh food business and Dingpaishengchan, China’s chain industry has become a beautiful landscape, recently, the reporter interviewed Lianhua Supermarket Co., Ltd. Executive Vice President Liang Wei.