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色彩元素是一种无形却又非常重要的视觉符号,不同类型的色彩元素组合在一起能够起到心理暗示与表达思想的作用。因此,在广告设计中科学的融入色彩元素可以提升广告设计的有效性,使受众从广告作品中获得更多的信息。笔者在分析色彩对广告设计的重要作用的基础上,分析探究了如何在广告设计中应用色彩元素,希望对色彩元素在广告设计中的应用提供借鉴。
Color element is an invisible but very important visual symbol, different types of color elements together can play the role of psychological suggestion and expression of ideas. Therefore, the scientific integration of color elements in advertising design can enhance the effectiveness of advertising design, so that the audience can get more information from advertising works. On the basis of analyzing the important role of color in advertisement design, the author analyzes and studies how to apply color elements in advertisement design and hopes to provide reference for the application of color elements in advertisement design.