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山羊绒,是山羊粗毛根部一层薄薄的细绒,产量稀少,品质优良,被人们称为“软黄金”;而宁夏一直以来都是山羊绒的主产地,经过多年的良性发展,现已成为全国三大羊绒加工基地之一。荣昌绒业集团作为宁夏羊绒企业领跑者之一,从最初的摸索到现在的品牌战略营销,经受住了市场的考验,其自有品牌“灵州雪”知名度更是在世界范围稳步提升。近日,荣昌绒业董事长杨建荣热情接待了本刊记者,并为我们讲述了企业成功所走过的路程。
Cashmere, is a thin layer of cashmere coarse cashmere hair, sparse production, high quality, known as “soft gold ”; and Ningxia has always been the main origin of cashmere, after many years of benign development, Has now become one of the three major cashmere processing base. As one of the forerunners of cashmere enterprises in Ningxia, Rongchang Rongye Group has stood the test of the market from the initial exploration to the current brand strategy marketing. Its own brand “Lingzhou Snow ” is even more famous all over the world . Recently, Rongjian Rong Chairman Yang Jianrong enthusiastically received the correspondents, and told us about the success of the business journey.