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回归渠道是理性的吗?深受关注的厂商关系,在现在以及未来,会走向何方?如果给近年来的商业史归纳节点的话,董明珠与黄光裕断交可算一例。事实上,这也是家电业回归渠道的引点。而其他更多的行业,则在自然的经营压力中纷纷感受到节点的到来。以当年秦池的倒掉为代表,当生产企业发现:自己的产品已经养不起那么多人,盈亏平衡被打破,就会在反思中调整。于是,回归渠道开始成为潮流。
Returned to the channel is rational? Concerned about the manufacturer relations, now and in the future, where to go? If given the business history in recent years to sum up nodes, Dong Mingzhu and Huang Guangyu can be considered an example. In fact, this is also the starting point for the appliance industry to return to the channel. And other more industries, in the natural operating pressure have felt the arrival of the node. At that time, represented by the fall of Qin pool, when the manufacturer found that: their products have been unable to afford so many people, broken breakeven, will be adjusted in the reflection. So, return to the channel began to become a trend.