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四川长虹电子集团公司始建于我国“一五”期间,是我国唯一的军用机载火控雷达生产基地。改革开放以来,长虹面向市场转变观念,完成了由单一的军品生产到军民结合的战略转变,公司坚持以市场为导向,把彩电工业作为重点发展的主导产业,把握市场机遇,发展规模经济,狠抓内部管理,目前发展成为拥有多元化发展业务的国内大型电子集团公司,走上了以市场为导向、集约化经营、经济效益高速增长良性循环轨道。 转变观念,正确决策 贯彻“军转民”方针,坚定地投身市场,抓住机遇加快发展。长虹地处内陆腹地的四川,改革开放之初,比之许多沿海企业,在地缘经济上有不少先天不足,很难争取到国家的“笼子”和“盘子”,又缺乏外来资金的支持。开始,公司领导也希望能在国家计划中分一瓢羹,但不久,就转变了观念:既然国家的“笼子”、“盘子”分不到,那就干脆自己到市场中去挣吧！长虹正是在自己面临的种种劣势的逼迫下,自己率先挣断了计划经济的僵硬束缚,解放思想,大胆探索,在市场经济的大潮中得到了锻炼,学会了游泳。 企业步入市场后,有没有正确的发展思路,能否对市场信号作出恰当及时的反应,抓住发展机遇,往往决定着企业命运。在激烈的市场竞争中,抢先一步永远是企业致胜的重要法则。长虹的发展正是得益于以市场为导?
Sichuan Changhong Electronics Group Co., Ltd. was established in China during the “1st Five-year” period and is the only military airborne fire control radar production base in China. Since the reform and opening up, Changhong has changed its concepts from the market, and has completed a strategic transformation from a single military production to a combination of military and civilian. The company adheres to the market-oriented strategy, regards the color TV industry as the leading industry for key development, grasps market opportunities, and develops economies of scale. Grasping internal management, it has now developed into a domestic large-scale electronics group company with diversified development businesses and has embarked on a virtuous cycle of market-oriented, intensive management, and rapid economic growth. Change ideas, make correct decisions, implement the principle of “turning the army into people”, firmly join the market, seize the opportunity, and accelerate development. Changhong is located in the hinterland of Sichuan. At the beginning of the reform and opening up, compared to many coastal companies, there are many inherent deficiencies in geoeconomics, it is difficult to win the country’s “cage” and “platter”, and lack of external funding support. At the beginning, the company’s leaders also hoped to make a difference in the national plan. But soon, they changed their minds: Since the country’s “cage” and “platter” cannot be divided, it will simply earn itself in the market to earn! Changhong, under the persecution of its own disadvantages, took the lead in breaking the rigid shackles of the planned economy, emancipating the mind, and exploring boldly. It has been tempered in the tide of the market economy and learned to swim. After the company entered the market, there is no correct development ideas. Whether it can respond to market signals properly and timely and seize the development opportunities often determines the fate of the company. In the fierce market competition, taking the first step is always an important rule for the company to win. Changhong’s development is due to the market as the guide?