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伴随着经济全球化的快速发展与我国社会经济的进步和发展,我国的旅游产业也实现了飞速的发展,其中海南国际旅游岛的建设丰富了我国旅游业的内容。海南省旅游资源得天独厚,尤其是五指山市番茅村的旅游资源特别显著,开发番茅村旅游资源不仅能够推动当地的经济发展,还能为我国的旅游产业做出一定的贡献。因此,本文对五指山市番茅村的地理优势以及旅游资源的优势和劣势进行了具体的分析,并进一步提出了一些有效的旅游营销策略。
With the rapid development of economic globalization and the progress and development of our country’s social economy, China’s tourism industry has witnessed rapid development. The construction of Hainan International Tourism Island has enriched the content of China’s tourism industry. Hainan Province is richly endowed with unique tourism resources. In particular, the tourist resources of the village of Pian Mao in Wuzhishan City are particularly significant. The development of the tourism resources of the Pian Mao Village can not only promote local economic development, but also make some contribution to China’s tourism industry. Therefore, this paper analyzes the geographical advantages and the advantages and disadvantages of the tourist resources in Fomeimo Village, Wuzhishan City, and further puts forward some effective strategies of tourism marketing.