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随着我国经济的迅速发展,科技的不断进步,各行各业呈现出一派繁荣景象,媒介领域也是如此。媒介背景下的广播媒体因着拥有独特的品牌管理战略,才使得自身不断发展壮大,经久不衰。广播市场的竞争实质就是注意力的竞争,获得了足够的关注度,便赢了,相反,那便输了。而决定注意力在未来的日子里能否持久,就会牵涉到信息源,信息源的影响力即是品牌的影响力。为了适应未来快速
With the rapid economic development in our country and the continuous advancement of science and technology, all walks of life have shown a thriving scene. The same is true in the media field. Media in the background of the broadcast media because of its unique brand management strategy, it makes itself continue to grow and develop, enduring. The essence of the competition in the broadcasting market is the competition of attention, which has won enough attention and won. On the contrary, it lost. The decision to focus attention in the coming days can be sustained, it will involve the source of information, the influence of the source of information is the brand’s influence. In order to adapt to the future fast