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兵工企业自营民品开发营销的成功,需得益于良好的服务对象,正确的发展形态,有利的竞争环境,同时也离不开机遇的恩惠。今后向新的经济增长领域转移和拓展是兵工企业自营民品的发展方向,因此必须分析了解自营民品进入消费品市场、生产资料市场和服务市场的形态特征,认真分析自营民品质量、成本、价格、品牌、包装、服务和市场占有率的竞争能力,不仅仅要开发出适销对路的产品,更重要的是使其进入流通领域,掌握产品进入市场的主动权。
The success of self-employed civilian product development and marketing by ordnance companies needs to benefit from good service targets, correct development patterns, a favorable competitive environment, and at the same time, it is also inseparable from the benefits of opportunities. In the future, the transfer and expansion of new areas of economic growth will be the development direction of military-owned enterprises’ proprietary civilian products. Therefore, it is necessary to analyze and understand the morphological characteristics of self-supporting civilian products entering the consumer goods market, production materials market, and service market, and carefully analyze the quality and cost of self-operated civilian products. The ability to compete for prices, brands, packaging, services, and market share not only requires the development of marketable products, but more importantly, it should be brought into circulation to grasp the initiative of products entering the market.