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人性是指在一定历史和社会条件下形成的人的本性,《启蒙文》一书对“人性”给出了很好的解释:“人性”是具有“存在性”、“生命性”、“社会性”、“精神性”的总称。在视觉传达中的功能是指信息的传达,把准确可靠的信息针对不同的受众群体进行传播;本文根据视觉传达中的字体设计与包装设计两个组成部分对人性与功能展开论述,从而得出结论在现代经济高度发展的后工业社会,人们已经不仅仅满足于功能需求,对人性的重视在今天已经被提升到了一个新的高度。
Human nature refers to the nature of human being formed under certain historical and social conditions. The book Enlightenment gives a good explanation of “human nature ”: “human nature ” has “existence ”Life “, ”social “, ”spirituality " in general. The function of visual communication refers to the communication of information and the transmission of accurate and reliable information to different audiences. According to the two components of font design and packaging design in visual communication, this paper discusses human nature and function, Conclusion In the post-industrial society where the modern economy is highly developed, people have not only satisfied their functional requirements, but the importance they attach to human nature has been elevated to a new height today.