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v.90标准确立、摩托罗拉退出、贺氏倒闭三件大事促成了国内Modem市场风起云涌,除了老牌劲旅3Com及GVC等以外又出现了一大批“新面孔”。为了抢夺贺氏遗留下来的大约30%的国内市场空间,这些厂商无不以起劲地宣传和高密度地广告攻势作为先导。这些产品无论是请我国台湾省的厂商代工生产还是自己建立生产线生产,好象宣传起来无外乎三个卖点,即抢线快+拉手速
Three major events such as the establishment of the v.90 standard, Motorola’s withdrawal, and the failure of Hess’s failure have contributed to the turmoil in the domestic Modem market. In addition to veteran brands such as 3Com and GVC, a large number of new faces have appeared. In order to capture about 30% of the domestic market space left by He’s legacy, these manufacturers are all driven by aggressive advertising and high-density advertising campaigns. No matter if these products are requested from the manufacturers of Taiwan Province of China to produce or produce their own production lines, it seems that there are no more than three selling points for publicity.