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奥迪品牌进入中国较早,一直也有着不错的口碑和市场占有率,尤其是以A6、A8系列为主的“官车”形象,更加带动了整体销量。而且现在随着愈加的年轻化设计,也获得越来越多的家庭、个人消费者的青睐。但长期高售价和后期维修费用,也使奥迪车在多年的国家“三公”经费中用车部分占据了很大的费用比例,而且依赖政府的撑腰,企业的社会形象不佳等多方面因素影响下,使得奥迪在这次反垄断处罚中首当其冲。不过具体的销量变化、优惠幅度和现有车主及潜在顾客对于这次处罚又会是怎样的理解,记者的采访虽不全面具体,但也可见一斑。
Audi brand into China earlier, has always had a good reputation and market share, especially in the A6, A8 series based “official car ” image, more to drive the overall sales. And now with more young design, but also more and more families, individual consumers of all ages. However, the long-term high price and post-maintenance costs have also caused Audi vehicles to occupy a large proportion of the cost of vehicles for many years in the national “three public funds” and rely on the support of the government and the poor social image of the enterprises Affected by the factors, making Audi bear the brunt of the antitrust sanctions. However, the specific sales volume, discount rate and the existing owners and potential customers for the punishment will be what kind of understanding, although the reporter’s interview is not comprehensive and specific, but also evident.