“渠道为王”兽药营销策略的发展

• 作 者: 张玉明
• 机 构: 河北牧益堂动物保健品有限公司,
• 出 处: 中国禽业导刊
• 发表日期: 2010年04期
• 关键词: 兽药行业 兽药企业 畜牧养殖业 兽药销售 市场阶段 攻城拔寨 兽药市场 河北远征药业 国民生活水平 河南市场

上世纪90年代以来,“渠道为王”就成了兽药企业攻城拔寨的最重要营销策略。一兽药渠道演进1兽医站、搬运工阶段此阶段可以追溯到1990年以前,由于国家改革开放的成果逐步显现,国民生活水平逐步提高,肉奶蛋的需求量也急剧上升,这就直接刺激了畜牧养殖业的发展,作为服务养殖业的兽药行业也因此进入了发展的快车道。这时的兽药行业为跑马圈地的市场阶段,

Since the 90s of the last century, “channel is king ” has become the most important marketing strategy of veterinary drug companies siege. A veterinary drug channel evolution 1 veterinary station, porter stage This stage can be traced back to before 1990, due to the gradual emergence of the national reform and opening up, the gradual improvement of the living standards of the people, the demand for meat and eggs also rose sharply, which directly stimulated The development of livestock husbandry and aquaculture industry as a veterinary drug service industry has therefore entered the fast lane of development. At this time the veterinary industry for the stakes of the market stage,