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企业之间的竞争越来越表现为文化的竞争,企业文化对企业生存与发展起着决定作用,关乎企业兴衰。因此,创新企业文化,打造企业文化品牌,是提升企业核心竞争力,构建和谐企业的长效之举。建立“全员”机制营造“创牌”氛围企业文化建设是一项系统工作,要富有成效的抓好企业文化建设
The competition between enterprises is more and more manifested in the cultural competition. The corporate culture plays a decisive role in the survival and development of enterprises, which is related to the rise and fall of enterprises. Therefore, to innovate the corporate culture and create a corporate culture brand is a long-term move to enhance the core competitiveness of enterprises and build a harmonious enterprise. Establish a “full” mechanism to create a “brand” ambience Corporate culture is a systematic work, we must fruitful corporate culture do a good job