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在我们平时的广告设计院教学中或实际的设计工作中,总是苦思冥想如何来表现广告的画面,广告的构图或广告图片的选择,走的是一条从画面致电画面的路子。这在纯艺术类的广告设计教学中是非常普遍的一件事,许多平面设计公司大都也是如此。自从境外的策划公司进入国内,这种局面有了快速的改变。大量的广告出自策划公司之手,而非平面广告制作公司,这其中的奥秘就是策划在平面设计中彰显的巨大
In our usual advertising design institute teaching or actual design work, always trying to reflect how to display advertising images, advertising composition or advertising picture selection, take the picture from a screen call. This is a very common thing in pure art ad design teaching, as do many graphic design companies. Since overseas planning companies have entered the country, this situation has changed rapidly. A lot of advertising from the hands of planning companies, rather than print ads production company, which is the mystery of planning in the graphic design shows a huge