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近年来,地市级电视媒体纷纷引入社会资源,组建成立影视传播公司,以优质的内容资源为核心竞争力,创造了新的电视产业板块。不同于全国性的影视传媒集团,地方电视媒体的内容市场化和产业化具有鲜明的区域特征。立足本地需求、为用户量身订制信息和服务产品既是地方电视媒体本土化发展策略的延
In recent years, the prefectural-level TV media have introduced social resources and set up a film and television broadcasting company to create a new television industry sector with high-quality content resources as its core competitiveness. Different from the national film and television media group, the content market and industrialization of local TV media have distinctive regional characteristics. Based on local needs, tailor-made information and service products for users are both extensions of local TV local media development strategies