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报业试错的代价并不是一堆泡沫,而是可以扬弃的积累,是“螺旋形”上升的必然阶段。当我们进入理性反思的时候,大可不必去追究谁对谁错,因为谁都不可能超越技术阶段去预想未来。唯有的选择是,立足当今新媒体的技术进步,厘清自身触网的感悟与教训,充分利用前期的技术投入,自觉享用日新月异的新媒体传播平台,在低成本的分享中实现报业新闻产品的增值,在便利性的分享中促成报业传统机制的转型。从这个意义上说,“试错”与“纠错”只有一步之遥。
The cost of trial and error in the newspaper industry is not a pile of bubbles, but an accumulation that can be discarded. It is an inevitable phase of spiraling spiral. When we enter into rational reflection, we do not have to go after the right and who wrong, because no one can surpass the technical stage to predict the future. The only choice is to base ourselves on the technological progress of today’s new media and to clarify the sentiments and lessons learned from our own touch-screen. We should make full use of the technical input in the previous period and consciously enjoy the ever-changing platform for new media to realize the newspaper news products at a low cost Value-added, facilitate the transformation of the traditional mechanism of the newspaper industry in the sharing of convenience. In this sense, “trial and error” is only one step away from “error correction.”