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早在2007年,比尔·盖茨就在瑞士达沃斯世界经济论坛年会上断言,随着网络视频的发展,互联网将在五年内“颠覆”电视的传统地位。而2010年底优酷上市后备受投资者追捧的事实,也折射出资本市场看好网络营销拥有巨大的增长空间的态度。如今,网络视频营销所独有的互动性、主动传播性、及时性、成本较低等特性已逐渐被广告主认可,尤其是在遭遇电视广告价格快速上涨的通胀压力后,网络视频营销日渐成为广告主投放的主动选择。
As early as 2007, Bill Gates asserted at the annual World Economic Forum in Davos, Switzerland, that with the development of online video, the Internet will “overturn” the traditional status of television within five years. The fact that the IPO of Youku was sought after by investors by the end of 2010 also reflected the attitude that the capital market is optimistic about the enormous growth potential of online marketing. Nowadays, the unique characteristics of online video marketing, such as interactiveness, proactive communication, timeliness and low cost, have gradually been accepted by advertisers. Especially after the inflationary pressure caused by the rapidly rising price of television advertisements, online video marketing has gradually become Advertisers put the initiative to choose.