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互联网多元化发展的时代,整个市场发生着颠覆性变革。个性化的应用、纷繁的资讯相互交织,构成了一张无限量的讯息网。而网民的时间和精力是有限的,注意力和兴趣点也是相对集中的,各大互联网媒体间的竞争,不再仅仅是创造一个新媒体产品那么简单,稳固媒体的影响力和不断聚合黏性网民是门户竞争的发力点。近年来,我们看到过一些社交媒体的爆红和落寞,所以更清楚网民的持续使用才是一个媒体产品的生命之根。
The era of diversified Internet development, the entire market underwent disruptive changes. Personalized applications, numerous information intertwined, constitute an unlimited amount of information network. The time and energy of Internet users is limited, attention and interest points are relatively concentrated, the major Internet media competition, no longer just create a new media products so simple, solid media influence and continuous polymerization viscosity Internet users is the portal competition force point. In recent years, we have seen some red-hot and lonely social media. Therefore, it is clearer that the continuous use of netizens is the root of the life of a media product.