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随着3G爆发性增长和智能手机普及,移动互联网发展一日千里,移动通信网络流量增量远远超出网络运营企业的预期。但大流量产出的经济效益却并不可观,有限的移动频谱资源被大量占用,这就好比“金子被卖了煤价钱”。从话务量经营转向流量经营,挖掘数据流量中蕴涵的价值,成为网络运营企业的不二选择。近年来,有关流量经营的思想及相关方法得到日趋深入的研究,并被实践证明是获取长期利益的有效手段。本文从国内网络运营企业流量经营的现状出发,总结其存在的问题,并提出针对性的思考及建议。
With the explosive growth of 3G and the popularization of smart phones, the development of mobile Internet is rapidly developing. The increase of mobile network traffic is far beyond the expectation of network operators. However, the economic benefits of large-flow output are not significant. Limited use of mobile spectrum resources is largely taken up, which is like “gold is sold at a price of coal.” From traffic management to traffic management, mining the value implied in data traffic, network operators have become the best choice. In recent years, the ideas and related methods of traffic management have been increasingly studied in depth and proved to be effective measures to obtain long-term benefits. Based on the current situation of traffic management in domestic network operators, this paper summarizes the existing problems and puts forward some suggestions and suggestions.