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在IT经济时代的大背景下,传统的营销手段已经不能满足现代旅游市场的需求,网络营销模式也就应运而生。旅游网络营销就是将现代信息技术应用于传统旅游行业,有着巨大的市场潜力。作为旅游营销中的新产物,网络营销的便捷性、交互性和丰富性等优势促进了个人或组织与旅游企业交易活动的实现,本文概述了我国发展旅游网络营销的现状,发现了其中存在的一些问题并提出了一系列解决的策略以期为旅游营销管理决策提供一定帮助。
Under the background of IT economy, the traditional marketing methods can no longer meet the demand of modern tourism market, and the network marketing model has emerged. Tourism network marketing is the application of modern information technology in the traditional tourism industry, has a huge market potential. As a new product in tourism marketing, the advantages of convenience, interactivity and richness of internet marketing promote the realization of the trading activities of individuals or organizations and tourism enterprises. This article summarizes the current status of the development of tourism network marketing in our country and finds out the existence of Some problems and put forward a series of strategies to solve in order to provide some help for tourism marketing management decision-making.