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近年来,随着文化体制改革的深入推进,数字出版作为战略性新兴产业发展势头迅猛。但数字出版管理与新闻出版体制改革形势不相适宜。规范数字出版市场秩序,加强数字出版管理已显得十分迫切。鉴于国家相继出台了若干政策性文件,应在破解难题的基础上,厘清管理体制,转变管理方式,优化管理手段,从而把握数字出版管理的舆论引导力和传播力。
In recent years, with the further promotion of cultural system reform, digital publishing has enjoyed rapid development as a strategic emerging industry. However, the situation of digital publication management and press and publication system is not suitable. To standardize the market of digital publishing and to strengthen the management of digital publishing has become very urgent. In view of the successive promulgation of a number of policy documents by the state, it is necessary to clarify the management system, change the management methods and optimize the management methods on the basis of cracking down on the problems so as to grasp the guidance and dissemination power of public opinion in digital publication management.