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海洋旅游是与陆地旅游相对应的一种旅游方式,由于海洋旅游活动区域环境受自然因素影响大,加之海洋旅游空间的聚集性、局限性,海洋旅游活动的多样性、复杂性,容易发生各类旅游危机事件。海洋旅游者作为海洋旅游活动的主体,其旅游危机认知水平直接影响海洋旅游安全管理及至海洋旅游的可持续发展。以舟山市为个案,通过在舟山市主要海洋旅游景区的问卷调查,对旅游者海洋旅游危机认知进行深入翔实分析研究,最后文章还提出了海洋旅游危机管理的建议。
Marine tourism is a kind of traveling mode corresponding to land tourism. Because the environment of marine tourism activities is greatly influenced by natural factors, together with the aggregation and limitations of marine tourism space, the diversity and complexity of marine tourism activities, Class tourism crisis. As the main body of marine tourism activities, ocean tourists’ cognitive level of tourism crisis directly affects the safety management of marine tourism and the sustainable development of marine tourism. Taking Zhoushan as a case study, this paper makes a thorough and informative analysis of the tourists’ awareness of marine tourism crises through the questionnaire survey of the major marine tourist attractions in Zhoushan City. Finally, the article also puts forward suggestions on the management of marine tourism crisis.