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我国改革开放的大环境为期刊的创新发展提供了极好的前提和条件。期刊业的迅猛发展,不可避免地出现了激烈竞争的局面。每份期刊若要在浩瀚刊林之中求生存、求发展、求占有更大的市场份额,就必须调动期刊自身的一切积极因素和各种有效手段投入竞争,就必须注入特殊的思维和特别的操作。期刊策划,就是这样一种特殊的思维和特别的操作。推而广之,加强期刊策划是创办精品期刊的客观需要,是期刊不断创新、不断发展、与时俱进的必由之路。本文仅就期刊策划与创新发展的连带关系作些粗浅探讨,为中国期刊工作者选择创新发展途径,与时共进提供参考。
The great environment of China’s reform and opening up provides excellent premises and conditions for the innovation and development of journals. The rapid development of periodical industry inevitably led to fierce competition. If every journal wants to survive and develop in the vast forest, and occupy a larger market share, it must mobilize all the positive factors and all kinds of effective means to enter the competition, we must inject special thinking and special The operation. Journal planning, is such a special thinking and special operation. By extension, strengthening the planning of periodicals is the objective need of establishing quality periodicals, which is the only way for periodicals to innovate, develop continuously and keep pace with the times. In this paper, we only briefly discuss the relationship between periodical planning and innovation and development, and select the ways for Chinese periodical workers to innovate and develop.