论文部分内容阅读
选择品牌形象代言人不一定非要选择明星来代言,有时选择非明星来代言可能会使品牌更具有亲和力。在品牌传播的过程中,让该非明星与品牌共同成长为“明星”和“明星品牌”。
Select the brand image of the spokesperson does not have to choose the star to endorsement, and sometimes choose non-star endorsement may make the brand more affinity. In the process of brand communication, let the non-star and brand grow together into “star” and “star brand”.