论文部分内容阅读
近年来,浙江广播电视集团坚持新闻立台,按照主流媒体职责定位,遵循广播电视传播规律,着重围绕新闻宣传、价值引领、文化传播、阵地建设,加强主流媒体建设,提升了舆论引导力、社会感召力、品牌影响力和传播竞争力,对加强主流媒体建设进行了有益的探索。
In recent years, Zhejiang Radio and Television Group has adhered to the news and set up its own platform. According to the orientation of mainstream media functions, following the law of radio and television dissemination, Zhejiang Radio and Television Group has focused on news propaganda, value leadership, cultural transmission and position construction, strengthened the construction of mainstream media, enhanced media guidance, Charisma, brand influence and dissemination of competitiveness, to enhance the construction of the mainstream media for a useful exploration.