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电视受众是由不同年龄、性别、职业、文化以及道德修养、兴趣爱好的各种人所构成,因每个人的角色不同,使电视受众群体具有了多样性和多层次性。不同层次的人有对电视节目需求的共性,同一层次的人也有对电视节目需求的差异性,这种共性和个性形成了受众对电视节目需求的多样性。对于互联网时代下已经十分依赖网络而渐渐远离电视的当代大学生来说,电视媒体应顺应时代变化,突出不同受众,不同需求的分类方法,以适应他
Television audiences are made up of people of all ages, genders, professions, cultures and ethics, hobbies and interests. Because of each person’s role, the television audience is diverse and multi-layered. People at different levels have commonality of needs for television shows, and people at one level also have differences in demand for television programs that create a diversity of audience needs for television shows. For contemporary college students who are already heavily dependent on the Internet and are gradually away from television under the Internet age, the television media should follow the changes of the times, highlight the different audiences and different needs of the classification methods to adapt to him