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马良骏亿动广告传媒(Madhouse)创始人兼CEO如今电视、电影、视频和音乐在内的文化世界正随着移动互联网技术的进步而发生变化。这不仅改善了人们的观看体验,还改变了消费者形成文化概念和娱乐的方法。在移动互联网的大趋势下,移动视频广告、独家版权以及自制内容的比拼成为移动广告同门之争的焦点。在这个过程中,亿动广告传媒(Madhouse)把移动视频商业化的复杂经验带给了广告主,使广告主领略到了移动视频广告的营销魅力。
Ma Liangjun Founder and CEO, Madhouse Nowadays, the world of television, movies, videos and music is changing as mobile Internet technology advances. This not only improves people’s viewing experience, but also changes the way consumers shape cultural concepts and entertainment. In the general trend of mobile Internet, mobile video advertising, exclusive copyright and home-made content competition as the focus of mobile advertising with the door dispute. In the process, Madhouse brought the complex experience of commercializing mobile video to its advertisers, giving advertisers a taste of the marketing appeal of mobile video advertising.