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“广告”一词是外来语；中国最早出现在１９０６年发行的《政治官报章程》中。“广告”一词出现虽晚，但我国的广告活动却发源甚早。韩非子在《外储说右》上写道：“宋人有沽酒者……为酒甚美，悬帜甚高”，可见当时的酒店已经用旗帜作为招徕顾客的广告了。古诗是中国文化的精
The word “advertisement” is a loanword; China first appeared in the “Political Official Press” issued in 1906. Although the term “advertisement” appeared late, our advertising activities originated very early. Han Fei-zi wrote in “The Right Side of Foreign Reserves”: “The Song dynasty has a liquor dealer ... a very beautiful wine and a very high hanging banner.” This shows that at the time the hotel had used the banner as an advertisement to attract customers. Ancient poetry is the essence of Chinese culture