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新媒体语境下,话语与话语权成为国内外研究的热点。随着高校大学生成为互联网的主力军,活跃于各个网络平台,以不同的方式传递着话语信息。而高校党建工作一直拘泥于传统单一的话语宣传路径,信息传播凸显其信息滞后性和封闭性。党建教育内容缺乏时代性和创新性,一定程度上遏制了党建话语的发声与创新。所以如何利用新媒体搭建党媒平台,让广大青年党员学生成为话语的主体,掌握话语权是本文阐述的重点。
In the context of new media, discourse and discourse power have become hot topics both at home and abroad. As university students become the main force of the Internet, they are active in various network platforms and transmit discourse information in different ways. Party building in colleges and universities has been sticking to the traditional single discourse propaganda path, highlighting the information dissemination of information lag and closed. The content of party building education lacks the age and innovation, to a certain extent, curb the voice and innovation of party building discourse. Therefore, how to use the new media to build a media platform for the party, so that the majority of youth party members become the main discourse, the right to speak is the focus of this article.