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成都是国务院首批公布的24个历史文化名城之一,有4500年以上的文明发展史,是中国非物质文化遗产节永久举办地。有杜甫草堂、武侯祠、金沙遗址、王建墓、杨升庵祠、桂湖、明蜀僖王陵等为代表的大批文物古迹。但近几年成都文化旅游市场存在产品陈旧、类型单一、宣传力度不够,缺乏统一管理、形象不突出等问题。本文在分析成都市文化旅游资源和文化旅游市场现状的基础上,提出了成都文化旅游市场创新开发的对策。
Chengdu is one of the first batch of 24 historical and cultural cities announced by the State Council. With a history of more than 4,500 years of civilization, Chengdu is a permanent venue for the China Intangible Cultural Heritage Festival. A Du Fu Thatched Cottage, Wuhou Temple, Jinsha ruins, Wang tomb, Yang Sheng Temple, Guihu, Ming Shu Huang Tomb, represented by a large number of cultural relics. However, in recent years, the cultural tourism market in Chengdu has obsolete products, single types, inadequate publicity, lack of unified management, and lack of image. Based on the analysis of the present situation of cultural tourism resources and cultural tourism market in Chengdu, this article proposes the countermeasures for the innovation and development of Chengdu cultural tourism market.