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中国省级卫视在经历了多年的探索与发展后,已逐渐崛起并占据了电视版块的重要位置。近年来,卫视的收视份额不断提升,在全国观众中的影响力也不断增强。面对激烈的竞争环境,各大卫视都在寻找自己的发展之路,认准目标、合理定位,大力研发特色节目,吸引观众眼球。通过尼尔森网联海量样本数据分析,我们来看下今年1-8月卫视频道的收视表现及
After many years of exploration and development, China’s provincial satellite TV has gradually risen up and occupy an important position in the TV section. In recent years, the share of TV viewing continues to rise, the influence of the audience across the country has also continued to grow. The face of fierce competition in the environment, the major satellite TV are looking for their own development, looking for the target, a reasonable positioning, vigorously develop special programs to attract the attention of the audience. Through Nielsen’s massive sample data analysis, let’s look at the ratings of TV channels from January to August this year.