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郑荣集团前身是郑州肉类联合加工厂,是一个50年代建设的国有大型肉类企业,计划经济时期,一直是以生猪屠宰为主要生产项目,90年代初,引进了大量先进的肉制品深加工设备,主要产品为火腿肠,成为全国最大的肉制品加工企业之一,“郑荣”商标成为全国食品行业的知名品牌。近年来,由于火腿肠市场的激烈竞争,火腿肠价格大幅度下降,一度影响了企业效益。但是,最近我们在去过的几个主要城市的市场上发现,郑荣集团的肉制品和速冻产品品种多,包装精美,受到广大消费者的欢迎。根据经贸委内贸局调查资料显示,“郑荣”牌低温肉制品和速冻产品,在全国范围内销量名列前茅。这中间发生了什么变化呢?据郑荣集团董事长、总经理袁雪苹女士介绍,近几年,根据市场的变化,采取了如下措施。
Zhengrong Group was formerly a Zhengzhou Meat Co-processing Plant. It is a state-owned large-scale meat enterprise established in the 1950s. During the planned economic period, pig slaughtering was the main production project. In the early 1990s, a large number of advanced deep processing of meat products was introduced. The equipment, whose main product is ham sausage, has become one of the largest meat processing enterprises in the country. “Zhengrong” trademark has become a well-known brand in the food industry in China. In recent years, due to the fierce competition in the ham sausage market, the prices of ham sausages have dropped significantly, affecting corporate profits for a time. However, recently we have found on the markets of several major cities that we have visited. Zhengrong Group has a wide variety of meat products and quick-freezing products, which are beautifully packaged and welcomed by consumers. According to the investigation data of the Economic and Trade Commission’s Internal Trade Bureau, “Zhengrong” brand low-temperature meat products and quick-freezing products rank among the highest in the country. According to Ms. Yuan Xueping, chairman and general manager of Zhengrong Group, in recent years, according to changes in the market, the following measures have been taken.