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《纽约时报》迎来了里程碑事件:在颠覆传统观念让用户付费阅读两年后的今天,付费墙带来的数字订阅收入超过了数字广告的收入。科技博客GigaOm针对此次事件进行了报道,并在推特中写到:“《纽约时报》付费墙带来的数字订阅收入超过了数字广告的收入,因为数字广告的收入在持续下降。”也有业内人士表示,也许是数字广告的收入主动跌到了数字订阅收入的下面。《纽约时报》之所以设立付费墙的原因是因为其数字广告的收入难以实现较为快速的增长。事实上,《纽约时报》的数字广告表现非常差劲,在
The New York Times ushers in a landmark event: Today, after two years of disrupting traditional beliefs that users pay for reading, paid-for-mobile revenue from digital subscriptions exceeds revenue from digital advertising. GigaOm, a technology blogger, reported on the incident and wrote in Twitter: "The digital subscription revenue from the New York Times paywall exceeded the revenue from digital advertising as the revenue from digital advertising continued to drop. There are also industry sources, perhaps the digital advertising revenue fell below the digital subscription revenue. The reason why the New York Times set up a paywall is because it is difficult to achieve a faster growth in its digital advertising revenues. In fact, The New York Times’s digital ads are doing very poorly